Most AI never makes it to production.
Mine runs the business.

I started where most engineers do — wrangling messy data and building models that answered hard questions for marketers. Over eight years that grew into something bigger: architecting the data and ML systems that put models into production, and lately the agentic platforms that operate them on their own.

I work at the intersection of AI engineering and marketing — a rare combination. I understand how large advertisers and agencies actually run, and I build the AI that makes them run better.

I'm a builder first. I'd rather ship a system that quietly works than talk about one that might.